Color of the Year: 2018

We are always excited about the announcement of Pantone’s Color of the Year and found Ultra Violet to be refreshing and unexpected.

Ultra Violet, or Pantone 18-3838, is a complex, celestial shade of purple, veering toward the cooler end of the color spectrum, that calls to mind the vastness of the galaxy, the power of spirituality, and creative expression in all its forms.

Enigmatic purples have long been symbolic of counterculture, unconventionally and artistic brilliance.

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